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Yanira Alejandra Alfonso

Advertising, Marketing and Design

Email:

Address:

ON

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Professional Skills

  • Graphic Design Expertise: Advanced skills in Adobe Creative Suite CC (Photoshop, Illustrator, InDesign) within a Mac environment, as well as CorelDraw and Canva for various design applications. Proficient in creating 2D and digital illustrations, pattern designs, interactive multimedia content, and branding materials for advertising campaigns.

  • Creative Concept Development: Skilled in developing innovative brand marketing concepts, with experience in conceptualizing, developing, and executing visually compelling designs that align with brand identity and consumer trends.

  • Digital Marketing Strategy: Expertise in creating and implementing effective digital marketing campaigns, incorporating visually appealing layouts and user-friendly interfaces for web platforms like Wix and Square Up.

  • Instructional Design and Leadership: Experience developing instructional plans, managing teams, and fostering a collaborative environment. Skilled in participatory design projects and coordinating production for print, digital, and audio-visual materials under tight deadlines.

  • Interpersonal Communication: Excellent interpersonal and active listening skills, facilitating effective collaboration with clients, team members, and stakeholders. Strong client-facing experience in consulting, defining objectives, and aligning projects with marketing strategies.

  • Research and Problem Solving: Strong research skills and solutions-oriented professional, efficiently managing multiple projects in fast-paced environments. Proven experience in identifying and implementing solutions aligned with marketing and branding goals.

  • Rapid and Adaptive: Ability to quickly learn and adapt to new platforms and software, including tools like Adobe Creative Suite CC, CorelDraw, Canva, Microsoft Office Suite, Wix, and Square Up.

  • Self-Promotion and Branding: Expertise in personal branding and self-promotion, actively contributing to brainstorming sessions and collaborative design development.

  • MS Office Proficiency: Proficient in MS Office, particularly PowerPoint for creating presentations, Excel for data management, and Word for documentation.

Languages:

  • Spanish (Native)

  • English (Bilingual proficiency)

  • French (Basic)

Education

2022 - 2024

Diploma: Advertising and Marketing Communications

Sheridan College

Mississauga, ON

2016 - 2019

Master's Degree: Design

Universidad Nacional de Colombia

Bogotá, Colombia

2012 - 2013

Specialization: Art Didactic

Fundación Universitaria los Libertadores

Bogotá, Colombia

2006 - 2011

Bachelor Degree: Fashion Design

Fundacion Universitaria del Area Andina

Bogotá, Colombia

2003 - 2005

Diploma: Graphic Design and advertising

INESCO Instituto de Estudios Comerciales

Bogotá, Colombia

Work Experience

2012 - 2022

Graphic & Advertising desing  

     

Fundación Universitaria del Area Andina 

2014 - Present

Freelance Illustrator and Graphic Designer                                                                                                  

 

2009 - 2022

Designer & Product Development Coordinator

TNG Tejidos Nueva Generacion

  • Led advanced training in graphic design and digital illustration, enhancing students' technical expertise in Adobe Creative Suite.

  • Designed and implemented academic programs aligned with current industry trends, preparing students for competitive job markets.

  • Developed interactive web pages and branding materials for educational and commercial projects.

  • Mentored students in creating market-ready portfolios, emphasizing branding, layout design, and storytelling.

  • Streamlined the design process for multiple projects, ensuring high-quality deliverables within tight deadlines.

  • Delivered trend-focused illustrations and advertising materials for various clients, contributing to successful branding campaigns.

  • Designed and developed branding packages, including logos, stationery, and promotional content, tailored to client needs.

  • Created web pages with cohesive storytelling and functional design, ensuring user-friendly interfaces.

  • Provided expert-level photo editing and digital illustration services for marketing and social media campaigns.

  • Successfully managed multiple freelance projects, ensuring timely delivery and client satisfaction.

  • Designed and developed innovative knitwear products and textile patterns for seasonal retail collections.

  • Collaborated with cross-functional teams to align designs with client branding and market demands.

  • Created layouts, graphic elements, and illustrations for marketing materials, increasing brand visibility.

  • Improved production workflows by optimizing the transition from design to manufacturing, ensuring on-time delivery.

2024 - Present

Digital Media Designer and Marketing Specialist

 

  • Developed and produced advertising assets for print, social media and websites, ensuring brand consistency and creating multiple brand versions and visual systems for diverse formats and audiences.

  • Designed and optimized social media and web campaigns, contributing to increased engagement and improved brand visibility across digital platforms.

  • Analyzed market trends and competitor activity to identify opportunities, threats and strategic positioning, informing campaign strategy and target-audience insights.

  • Conducted brand analysis and led creation of a comprehensive corporate identity manual (logo versions, colour palettes, usage guidelines) to enforce brand standards across channels.

Certifications

Hootsuite Platform Certification

June 2024

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Social Media Marketing Certification from Hootsuite

June 2024

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English Program High Advanced (Level 15) ILAC International Language Academy of Canada
January 2022

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Research writing and academic publication. Enago Academy
January 2019

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Advanced Fashion Design and Illustration. Altos de Chavón School of Design Dominican Republic. 
Julio 2014

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Voluntering

Zipper with Love is my initiative, created in 2023 and inspired by the bravery of my daughter in her fight against leukemia. I dedicate my time to transforming t-shirts and dresses into functional and hopeful garments for children undergoing chemotherapy.

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With care and love, I sew zippers into each shirt to make medical access easier without compromising comfort or style. To me, every piece is a symbol of solidarity and a reminder that these young heroes are not alone in their battle.

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Beyond providing comfort, I also strive to raise awareness about childhood cancer and the challenges faced by these children and their families. The t-shirts are donated to the McMaster Children’s Hospital in Hamilton, where they bring a little extra hope and care to the kids undergoing treatment.

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What started as a small gesture in 2023 has grown into a heartfelt mission to bring love, support, and awareness to those who need it most. Together, we can make small acts of kindness create big changes. 💛✨

Let's Get
Social

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Hobbies

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Yanira Alejandra Alfonso

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