

Yanira Alejandra Alfonso
Advertising, Marketing and Design
Email:
Address:
ON
Professional Skills
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Graphic Design Expertise: Advanced skills in Adobe Creative Suite CC (Photoshop, Illustrator, InDesign) within a Mac environment, as well as CorelDraw and Canva for various design applications. Proficient in creating 2D and digital illustrations, pattern designs, interactive multimedia content, and branding materials for advertising campaigns.
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Creative Concept Development: Skilled in developing innovative brand marketing concepts, with experience in conceptualizing, developing, and executing visually compelling designs that align with brand identity and consumer trends.
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Digital Marketing Strategy: Expertise in creating and implementing effective digital marketing campaigns, incorporating visually appealing layouts and user-friendly interfaces for web platforms like Wix and Square Up.
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Instructional Design and Leadership: Experience developing instructional plans, managing teams, and fostering a collaborative environment. Skilled in participatory design projects and coordinating production for print, digital, and audio-visual materials under tight deadlines.
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Interpersonal Communication: Excellent interpersonal and active listening skills, facilitating effective collaboration with clients, team members, and stakeholders. Strong client-facing experience in consulting, defining objectives, and aligning projects with marketing strategies.
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Research and Problem Solving: Strong research skills and solutions-oriented professional, efficiently managing multiple projects in fast-paced environments. Proven experience in identifying and implementing solutions aligned with marketing and branding goals.
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Rapid and Adaptive: Ability to quickly learn and adapt to new platforms and software, including tools like Adobe Creative Suite CC, CorelDraw, Canva, Microsoft Office Suite, Wix, and Square Up.
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Self-Promotion and Branding: Expertise in personal branding and self-promotion, actively contributing to brainstorming sessions and collaborative design development.
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MS Office Proficiency: Proficient in MS Office, particularly PowerPoint for creating presentations, Excel for data management, and Word for documentation.
Languages:
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Spanish (Native)
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English (Bilingual proficiency)
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French (Basic)
Education
2022 - 2024
Diploma: Advertising and Marketing Communications
Sheridan College
Mississauga, ON
2016 - 2019
Master's Degree: Design
Universidad Nacional de Colombia
Bogotá, Colombia
2012 - 2013
Specialization: Art Didactic
Fundación Universitaria los Libertadores
Bogotá, Colombia
2006 - 2011
Bachelor Degree: Fashion Design
Fundacion Universitaria del Area Andina
Bogotá, Colombia
2003 - 2005
Diploma: Graphic Design and advertising
INESCO Instituto de Estudios Comerciales
Bogotá, Colombia
Work Experience
2012 - 2022
Graphic & Advertising desing
Fundación Universitaria del Area Andina
2014 - Present
Freelance Illustrator and Graphic Designer
2009 - 2022
Designer & Product Development Coordinator
TNG Tejidos Nueva Generacion
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Led advanced training in graphic design and digital illustration, enhancing students' technical expertise in Adobe Creative Suite.
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Designed and implemented academic programs aligned with current industry trends, preparing students for competitive job markets.
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Developed interactive web pages and branding materials for educational and commercial projects.
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Mentored students in creating market-ready portfolios, emphasizing branding, layout design, and storytelling.
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Streamlined the design process for multiple projects, ensuring high-quality deliverables within tight deadlines.
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Delivered trend-focused illustrations and advertising materials for various clients, contributing to successful branding campaigns.
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Designed and developed branding packages, including logos, stationery, and promotional content, tailored to client needs.
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Created web pages with cohesive storytelling and functional design, ensuring user-friendly interfaces.
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Provided expert-level photo editing and digital illustration services for marketing and social media campaigns.
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Successfully managed multiple freelance projects, ensuring timely delivery and client satisfaction.
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Designed and developed innovative knitwear products and textile patterns for seasonal retail collections.
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Collaborated with cross-functional teams to align designs with client branding and market demands.
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Created layouts, graphic elements, and illustrations for marketing materials, increasing brand visibility.
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Improved production workflows by optimizing the transition from design to manufacturing, ensuring on-time delivery.
2024 - Present
Digital Media Designer and Marketing Specialist
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Developed and produced advertising assets for print, social media and websites, ensuring brand consistency and creating multiple brand versions and visual systems for diverse formats and audiences.
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Designed and optimized social media and web campaigns, contributing to increased engagement and improved brand visibility across digital platforms.
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Analyzed market trends and competitor activity to identify opportunities, threats and strategic positioning, informing campaign strategy and target-audience insights.
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Conducted brand analysis and led creation of a comprehensive corporate identity manual (logo versions, colour palettes, usage guidelines) to enforce brand standards across channels.
Certifications
Hootsuite Platform Certification
June 2024
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Social Media Marketing Certification from Hootsuite
June 2024
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English Program High Advanced (Level 15) ILAC International Language Academy of Canada
January 2022
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Research writing and academic publication. Enago Academy
January 2019
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Advanced Fashion Design and Illustration. Altos de Chavón School of Design Dominican Republic.
Julio 2014

Voluntering
Zipper with Love is my initiative, created in 2023 and inspired by the bravery of my daughter in her fight against leukemia. I dedicate my time to transforming t-shirts and dresses into functional and hopeful garments for children undergoing chemotherapy.
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With care and love, I sew zippers into each shirt to make medical access easier without compromising comfort or style. To me, every piece is a symbol of solidarity and a reminder that these young heroes are not alone in their battle.
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Beyond providing comfort, I also strive to raise awareness about childhood cancer and the challenges faced by these children and their families. The t-shirts are donated to the McMaster Children’s Hospital in Hamilton, where they bring a little extra hope and care to the kids undergoing treatment.
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What started as a small gesture in 2023 has grown into a heartfelt mission to bring love, support, and awareness to those who need it most. Together, we can make small acts of kindness create big changes. 💛✨











